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Welcome to our first SUBOO range in store, with the gorgeous Fall collection. Inspired by the carefree nostalgia of the late 1960s, Suboo presents an elevated collection of modern and luxurious pieces with a vintage mood and current viewpoint.

‘Wonderland Avenue’ imagines a street lined with old mansions nestled between high cliff tops and the rolling surf beach below, where the free spirited and eccentric minded crowd gather to exchange stories of their nomadic travels while the sun travels across thesky.

A soundtrack of Jimi Hendrix music plays, palm trees sway, and a sense of psychedelic freedom swirls in the air. How cool does this sound?

Suboo is proudly showcased on Farfetch, Bloomingdales, Saks, Shopbop, Revolve, as well as being stocked in over 300 premium boutiques in 17 countries.

The epitome of modern day effortless cool, Suboo has garnered much attention from the beginning with features in Harper’s Bazaar,, Sports Illustrated and Elle France. Much loved by influencers, stylists and celebrities, Suboo is often worn by it-girls including Gigi Hadid, Kendall Jenner, Sabina Socol, Tash Oakley, Matilda Djerf and Nat Kelley.

The Suboo girl is confident and fashion-conscious, transforming the complexities of high fashion into everyday life. Wearing a signature cut-out dress or a two piece set, she is as comfortable at a down-town event as she is on her summer travels.

Biba Halter Neck Dress

Rosanna Shirt

Luella Dress

Fall Drop 1

We love the versatile shapes, and easy to wear cuts of all the designs we have chosen for drop one of Fall from SUBOO. These styles will certainly stand out from the crowd, in beautiful cottons, and fabulous lurex fabrics.

The initial concept of SUBOO paved the way for what is now a worldwide brand recognised for their contemporary fashion, combining innovative styles, premium fabrications, with a quintessential sun-loving attitude.

With four main collections delivered yearly, Suboo offers transeasonal Ready To Wear, Resortwear, Swimwear and Event dressing. With just the first drop now in store, we can't wait to continue to showcase the new styles coming through.

Uncomplicated yet distinct styles with a feminine edge make up the Suboo signature, with natural fabrications, unique prints, and metallic lurex knit pieces made in Brazil forming the basis of the brand.

Astrid Resin Dress

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